Take Your Shot
We were tasked with creating a brand campaign for the NBA Experience, Disney's newest attraction in collaboration with
the NBA.
After defining the concept of "dreams" as a territory inherent
to both the Disney and NBA brands, we built a platform that positioned the attraction as the perfect way for anyone who
has ever dreamed of basketball glory to finally see what it really feels like.
We were tasked with creating a brand campaign for the NBA Experience, Disney's newest attraction in collaboration with
the NBA.
After defining the concept of "dreams" as a territory inherent
to both the Disney and NBA brands, we built a platform that positioned the attraction as the perfect way for anyone who
has ever dreamed of basketball glory to finally see what it really feels like.
Credits:
CW: Jeff Schermer, Jose Ramirez
AD: Jose Ramirez, Jeff Schermer, Jesus Diaz
CD: Tom Shumilak
GCD: Patrick H. Tom, Dennis Chalifour
CW: Jeff Schermer, Jose Ramirez
AD: Jose Ramirez, Jeff Schermer, Jesus Diaz
CD: Tom Shumilak
GCD: Patrick H. Tom, Dennis Chalifour