Take Your Shot

We were tasked with creating a brand campaign for the NBA Experience, Disney's newest attraction in collaboration with
the NBA.

After defining the concept of "dreams" as a territory inherent
to both the Disney and NBA brands, we built a platform that positioned the attraction as the perfect way for anyone who
has ever dreamed of basketball glory to finally see what it really feels like.

CW: Jeff Schermer, Jose Ramirez
AD: Jose Ramirez, Jeff Schermer, Jesus Diaz
CD: Tom Shumilak
GCD: Patrick H. Tom, Dennis Chalifour 
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